Demand generation · ABM · Growth
I turn account signals into revenue action.
I build global B2B SaaS demand engines that connect account selection, buying-group engagement, regional activation, seller action, and revenue proof.
Director of Demand Generation
Head of ABM
Growth & Revenue Marketing
Commercial impact
Marketing measured in business movement.
Selected verified outcomes across ConnectWise and Veriff programs.
ConnectWise
VERIFF
HARNESS
TeamViewer
OPSWAT
Microsoft
Ingram Micro
PAX8
How I build
ABM as a revenue operating system.
I start with the commercial constraint, not the channel calendar. The system aligns Marketing, Sales, RevOps, Product Marketing, partners, and field teams around the next account action—and makes the result visible.
Selected transformations
Systems built. Pipeline moved.
Each story shows the business problem, the operating choice, the orchestration, and the outcome—not just the deliverables.
CASE 01 / GLOBAL OPERATING MODEL
Turning 500 target accounts into one coordinated revenue motion.
Established the account strategy, tiering, activation model, and measurement system connecting global priorities to regional execution and seller action.
The constraint
Global programs needed a consistent way to prioritize accounts, coordinate regional execution, and show Sales which action should happen next.
The choice
Built a tiered model—approximately 40–50 Tier 1, 150 Tier 2, and 300 Tier 3 accounts—with investment and personalization matched to opportunity.
The system
Connected executive nurture, direct mail, roundtables, regional roadshows, partner activation, digital engagement, intent dashboards, and follow-up SLAs.
The impact
Owned a $5M investment; generated $10M+ direct NAM pipeline and $20M+ global influenced pipeline while finishing 30% above goal.
+70% engagement+20% deal velocity+10% ACV
CASE 02 / SCALE-UP ENGINE
Building the account system behind enterprise growth.
Established account strategy, segmentation, personalization, reporting, and repeatable execution—then connected Demandbase, Salesloft, and Chili Piper to scoring, buying-group engagement, routing, and outbound.
The constraint
A fast-scaling identity platform needed a repeatable way to penetrate complex global accounts and translate engagement into coordinated follow-up.
The choice
Centered the motion on account fit, buying-group coverage, behavioral signals, and regional relevance rather than lead volume alone.
The system
Combined vertical content, field activation, paid programs, seller sequences, meeting routing, executive engagement, and account-level reporting.
The impact
Generated $8.3M in direct pipeline and $2.3M in influenced revenue, with stronger engagement and materially larger opportunities.
$8.3M direct pipeline+40% engagement+110% ACV
CASE 03 / OPPORTUNITY ACCELERATION
Reactivating stalled enterprise opportunities with signal-led plays.
Used account intent, opportunity context, personalized web experiences, conversational engagement, and seller plays to restart high-value conversations.
The constraint
High-value opportunities had interest but insufficient urgency, stakeholder coverage, or a clear reason to re-engage.
The choice
Prioritized by stage, value, intent, and buying-group gaps; built plays around the next barrier to progression.
The system
Connected 6sense signals, Mutiny personalization, Qualified conversations, content, executive outreach, and account-specific Sales actions.
The impact
Protected $1.6M in pipeline, contributed approximately $400K in revenue, and improved demo and conversion performance.
$1.6M pipeline protected+20% demos+30% conversion
CASE 04 / FOUNDATION BUILD
Creating an enterprise ABM engine from the ground up.
Built the operating foundation for account-based growth: data structure, segmentation, seller alignment, lifecycle programs, and the reporting required to scale.
The constraint
Enterprise growth required an account-centric model that could connect audience strategy, campaigns, Sales development, and measurement.
The choice
Designed the foundation first so campaigns could compound: named-account structure, scoring, lifecycle stages, governance, and shared success criteria.
The system
Built HubSpot ABM infrastructure, SDR workflows, nurture, retargeting, scoring, account reporting, and global demand programs.
The outcome
Created a repeatable enterprise activation model and a shared operating language for Marketing and Sales.
Campaign laboratory
From strategy to market-facing experience.
These portfolio reconstructions translate program strategy into representative creative. They are informed by public brand and campaign references and are not presented as original production ads.
500
SIGNAL → SELLER ACTION
The next best account. Now.
Intent, engagement, field moments, and partner context—connected.
VERIFIED
TRUST FROM THE FIRST HELLOEnter the market.
Enter the market.
Keep fraud out.
Identity intelligence for digital businesses built to scale.
MOVE WHAT'S STALLED
Every signal deserves a next step.
Turn delivery pressure into a reason for the buying group to act.
80%issues solved remotely
KEEP PRODUCTION MOVING
Expert support. Anywhere.
Secure remote operations for complex enterprise environments.
OT
PROTECT CRITICAL INFRASTRUCTURE
Make every RSA moment count.
Pre-event targeting, executive engagement, booth experience, and post-event progression.
Execution depth
Strategy that survives contact with the stack.
I work comfortably from board-level growth questions down to the routing, scoring, dashboards, and seller workflows that make the strategy real.
Demand & ABM
Account selection · tiering · paid media · executive engagement · field · webinars · direct mail · partner marketing · lifecycle
Revenue systems
Salesforce · HubSpot · Marketo · Demandbase · 6sense · Salesloft · Outreach · Chili Piper · Clari · Gong · Power BI
Experience & conversion
Mutiny · Optimizely · Qualified · Reachdesk · Sendoso · Cvent · ON24 · LinkedIn Ads · Google Ads
AI-powered GTM
Account research · signal synthesis · message personalization · campaign QA · content workflows · reporting narratives · next-best-action support
Demandbase Solutions
Predictive Index
HubSpot Inbound & Email
Drift Conversational Marketing
Google Ads
Builder · operator · leader
About Dani
I build the connective tissue between strategy and revenue.
Across B2B SaaS, identity, DevOps, cybersecurity, remote connectivity, and the MSP ecosystem, I have built and scaled account-based and demand-generation motions for complex enterprise sales. My style is direct, collaborative, and evidence-led: align on the commercial goal, make the operating choices visible, equip sellers to act, and measure what actually moved.
12+ years B2B and technology marketing
Global scope NAM · EMEA · APAC
Leadership mode Strategic player-coach
Based in Tampa, Florida
What are you building?
Let’s turn growth priorities into a system your team can run.
Open to Director and Head-of-level roles in demand generation, ABM, growth, and revenue marketing with B2B SaaS and technology companies.
Connect on LinkedIn ↗